YouthWorker Journal


YouthWorker Journal, in its 25th year, is a bi-monthly professional journal addressing the concerns of youth workers in church and para-church settings. This award-winning publication contains specialized columns, departments and features on everything from theological and philosophical discourse to using youth culture trends to help youth workers create effective strategies for their ministries. And now
you can speak to an even larger segment of this digitally-savvy audience through the monthly digital version of the Journal.

  • Audience: Professional Youthworkers
  • Overall print circulation of 10,000
  • Pass-Along rate of 1.8 for 18,000 total readership
  • 80,000 monthly digital distribution

YouthWorker Journal Readers

Our Readers

  • 77% Male / 23% Female
  • Average age is 35
  • 86% are salaried and 74% are full-time

Event & Education

  • 88% have attended an average of 2.5 Christian youth conferences/conventions/outreaches in the last year
  • Over 1/3 of subscribers (39%) plan to continue their education within the next two years
  • 80% attend Christian concerts and festivals

Products & Curriculum

  • 95% of subscribers have purchased books specifically on youth ministry in the last 12 months
  • 80% have attended a seminar/convention in the last 12 months to aid them in their ministry
  • 69% of YW subscribers have taken some action after seeing an ad in YW
  • 65% use curriculum once a month or more
  • 78% use Christian Music as part of their lesson plan